On July 19th 2014 The Bike Boutique. challenged riders to HTFU and ascend South Mountain, the longest climb in Phoenix, fixed-gear at noon. Temperatures were well over 100° F. Over 100 people attended but not everyone finished. Pro-Level Cyclocross rider, Hunter Keating took the KOM earning him a one-of-a-kind jersey. The QOM went to Kapri Gonzales of Team State Bicycle Co.
As to be expected, the extreme nature of the race garnered a lot of attention. Here’s a clip from the local 12 News before the race.
Kapri is poised before the Hell Ride.
Some pre-Hell Ride instruction.